ARLINGTON, Texas (January 30, 2025) — New from the VM Innovation Lab, VM Products now offers full-color In Plastic Labeling (VM’s implementation of In-Mold Labeling, or IML) on EZ Secured® Rodent Bait Stations. In Plastic Labeling (IPL) embeds multi-color graphics directly into the molded plastic, creating permanent, full-color brand graphics for private labeling. The result is durable, professional branding that withstands harsh field conditions while maintaining precise alignment and clarity in the field.
With IPL, a company’s logo and graphics become part of the molded product itself, delivering a clean, uniform, professional finish. IPL private labels maintain clarity and durability over time, reinforcing a consistent professional image across every account.
Designed for demanding environments, EZ Secured® stations using IPL private labeling resist failures common with applied full-color or pressure-sensitive labels, including peeling, bubbling, and misplacement. This ensures a uniform appearance throughout the product lifecycle while reducing field wear concerns.
Sustainability is also integrated into the process. IPL private labels are adhesive-free and use recyclable plastic materials, allowing companies to maintain eco-conscious branding without compromising durability or performance.
“Our private label program has long delivered a professional, durable presence in the field for companies of all sizes,” said Ethan Vickery, CEO of VM Products. “Full-color In Plastic Labeling is a new option that adds vibrant color to that proven foundation while maintaining alignment, clarity, and long-lasting performance across every station.”
For more information go to https://www.vmproducts.com/in-plastic-private-label/
About VM Products®
Since 2003, VM Products® has led the way in pest management solutions, recognized for our innovation and exceptional service. We are dedicated to partnering with industry leaders and associations to drive progress and support professionals in the field.
