NEED FOR A BETTER MOUSETRAP
VM Products President and Founder Ethan Vickery was exploring ways to develop a new ant bait, when one day he looked down at a rodent station outside the office and realized it would be easier to “make a better mousetrap” than to reinvent baiting.
THE FIRST DRAFT
He sketched out a rough first draft on the back of a menu over dinner at Macaroni Grill in suburban Dallas, developed a business plan, and got the money to patent his first product from his father.
VICKERY PARTNERS WITH MYERS
Vickery was the rodenticide sales representative to Myers’ Dallas-based pest control business, and Myers not only provided Vickery with financing and mentorship, but the two became close friends.
For Myers, the path to VM Products started as owner of a flourishing PCT Top 100 pest management company, Myers Pest & Termite Services, a business he owned for 31 years in the Dallas – Fort Worth market.
Danny Myers (left) and Ethan Vickery (right)
”I really think our friendship has helped us make better use of our industry knowledge to invent new products. It’s not about building a company to sell, it’s about developing solutions for an industry that we’re proud to be a part of.Ethan VickeryPresident and Founder
LAUNCH OF EZ KLEAN
As Vickery advanced his prototype towards becoming a product, he realized that it had to solve issues – like difficulty to clean – that industry professionals had with existing stations. VM Products’ first station solved these issues when it launched in 2003, and it was appropriately named EZ Klean.
Ethan Vickery’s EZ KLEAN prototype.
VM PRODUCTS IS OFFICIALLY FOUNDED
VM Products was officially founded in 2003, and Myers kept his pest control business until 2012 before selling. Having his technicians to test out their products was vital to the success of the business early on. To both Vickery and Myers, there’s nothing more important to its success than people.
”Relationships matter with us, the people are the magic in our industry and when it comes to manufacturing that’s no different. Our products are better because we have the best people surrounding us.Danny MyersCo-founder
DAWNERY VARGO JOINS TEAM AS ADMINISTRATIVE DIRECTOR
Vickery brought in Dawnery Vargo to help with operational support as administrative director in 2008 and her guidance and coordination has been critical to VM Products’ success. In addition to Vargo, VM Products relies on its national team of sales representatives with a combined experience of 250 years in the field, and Director of Marketing Kelly Brownlee and her team.
CONCRETE BLOCK BASE
When the first station was launched with the concrete block base, Vickery said a distributor initially bought 60 stations to share with pest management professionals to gauge their interest level. One of the representatives showed the product to his customers and within two hours they called VM Products … they already needed more.
Concrete blocks wait for attachment to the EZ Klean.
INDICATOR TIE ON EZ LINE PRODUCTS
When the trap is activated by a rodent, the tie is partially pulled into the station so only the black shows. Before activation both colors are visible. This innovation allows PMPs to quickly walk by a station and know if it needs servicing or not, saving the technician both time and money.
EZ Snap Rat
THE FUTURE OF PEST CONTROL
While the company’s dedication to making day-to-day rodent control products better is evident, they are also committed to helping lead the way with a strong offering of Electronic Rodent Monitoring (ERM) products.
”Eventually the Internet will be a part of all devices, and we want to use science to learn how to understand our target pests better using technology. We are investing in that future at VM Products.Ethan VickeryPresident and Founder
ERM products allow technicians and property managers to gain real-time notifications of rodent behavior, which gives them more time to inspect other areas when there is no activity and to respond quicker when there is an infestation or occurrence.
Ethan Vickery demonstrates the EZ Square.
While ERM expands in the industry, VM Products will continue to strive to be at the forefront of all types of innovation in rodent control, from problem solving to product development to performance.
”The bottom line, if you remember one thing about VM Products it’s that we can create products better and quicker than anybody in the pest control industry.Ethan VickeryPresident and Founder